Brooks takes up Amplifi role

James McGrath
By James McGrath | 9 February 2015

Carat's chief investment officer, Paul Brooks, has moved within the Dentsu Aegis network, becoming the managing director of investments and partnerships at Amplifi just over a year since he was poached from MediaCom.

Brooks will oversee Amplifi's investment and media investment divisions, while also continuing his involvement with key Dentsu clients.

Brooks was given the blessing for the role by Carat CEO Simon Ryan, who said Brooks was approached about the new role three months ago.

"Due to the expansion of Amplifi, a greater focus was needed on that business so Paul was a great fit to do that," Ryan told AdNews. 

He will report to Amplify CEO Matt Crook, who said Brooks' broad experience within the sector would help the agency.

However, Brooks will also continue in his role with Carat.

“Having worked closely with Paul, he was an obvious choice for this role. Paul has strong relationships with clients and media partners as well as a keen understanding of required technology and infrastructure partnerships to ensure Amplifi will deliver on its ambitious goals for our clients for 2015 and beyond,” Crook said.

“With his keen understanding of the future of investment strategy and consumer dynamics, I have no doubt Paul will excel in this role.”

Brooks arrived at Carat in January last year, after being poached from MediaCom.

He starts the new role immediately.

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