Brisbane Marketing, a subsidiary of Brisbane Council, has awarded its digital account to Bullseye as it looks to make its first foray into new media.
Bullseye was appointed as the preferred digital partner in early June, following a six-way pitch process. The contract has a three-year lifespan, pending review and performance. The appointment marks the first time that Brisbane Marketing has appointed a digital partner.
“A lot of our digital offering needs work, and so we went to tender earlier in the year in search of an agency that could provide best practise digital marketing in terms of strategy, creative and technology,” Brisbane Marketing director of marketing, Stephen Deane said.
Bullseye business director Mark Nicklin, said: “The most significant project we are working on is the Brisbane Marketing corporate website, which should go live in Q1 or Q2 next year. The aim of the site is to encourage economic development in Brisbane City through corporate partners.”
A “Visit Brisbane” website which focuses on tourism is set to go live next week.
Brisbane Marketing receives local and state government funding, as well as private funding, and has a partnership with Tourism Queensland. The organisation aims to promote Brisbane as a city, and targets multiple audiences.
Bullseye will work with Brisbane Marketing’s creative partner SapientNitro, as well as its media agency Mitchell & Partners.
Brisbane Marketing’s estimated main media spend in the 12 months to May 2010 was $1.2 million, up from $0.9 million in the previous corresponding period, according to Nielsen.
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