The first meme of 2017 has exploded onto the internet, with #SaltBae making headlines and stealing hearts around the world. And of course, brands are here to seize the day and tap into the viral sensation.
What is #SaltBae you ask? Meet Nusret Gokce, a Turkish restaurant owner who now has stacks of Instagram fans and a rumoured nine children. Gokce rose to fame after clocking up millions of views, thanks to his fancy salting technique.
(For you non-milennials: Bae is a term of endearment that people use on loved ones)
Here he is smoking a cigar.
But, most importantly, here is the video that shot Salt Bae to worldwide superstardom and probably landed him hundreds of sponsorship deals with condiment brands. (Heinz, get on it).
ME Bank took to Twitter to join the #SaltBae conversation:
Woolworths, who has become known for its social banter, used the opportunity to promote its lamb:
Nickelodeon also got on board with this humorous Tweet:
There was a call out for Apple to get on board with a #SaltBae emoji.
Have you seen a brand go full #SaltBae? Email me email@example.com
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