Brand safety and missing ad dollars - AdNews call for input

By AdNews | 11 April 2018
AdNews Live! – the new series of events from the AdNews stable

AdNews is to host another AdNews Live half-day in Sydney event on  6 June, in association with our partners Integral Ad Science, dedicated to brand safety, lost ad dollars, and the responsibility of adland and marketers to invest in clean digital ecosystems.

The AdNews Live half-day follows on from our hugely successful Transparency and Reframing Australia events last year, which were also held at Darling Harbour’s Monkey Baa theatre.

AdNews Live – a moratorium on lost ad dollars and brand safety, is designed to be part-workshop, part-debate where we will bring together parties from brands, agencies, trading desks, publishers and tech firms to explore what our ecosystem looks like now, and how it needs to be reshaped to protect the interests of all parties, not least internet users.

We are in the middle of curating the program, however, we would like to put a call out to the industry to come forward with speaker and topic ideas in order that we develop the best format possible. If you or your company is keen to be involved, please contact AdNews associate publisher, Nicola Riches.

We are also seeking commercial, content partners for the day – if you are keen to get involved in a a branded content tie-up, opening access to the AdNews channels, then also drop Nicola line.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

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