Bogans more attractive than geeks

James McGrath
By James McGrath | 17 October 2014
 

Bogans beat the Geeks last night on another quiet night for the majors, but slightly improved numbers for Beauty and the Geek meant it managed to take out key demographics for the evening.

News programs again took out the first four spots on the OzTAM overnight metro ratings, with Channel Seven's Home and Away taking out fifth spot with 825,000 viewers, but this dosn't include the extra 493,000 who tuned in from regional areas.

Premiering inside the top 10 was ABC's new program Upper Middle Bogan, which also managed to give It's a Date a solid lead-out.

Meanwhile, Channel Nine's Big Brother dropped by 23% week-on-week managing to pull in 512,000 landing outside the top 20 overall. However it did manage a top five spot in the age 16-39 demographic.

A right spot for Nine was the performance of King's Cross ER, which pulled in 713,000 metro viewers.

Also doing well in key demographics despite a relatively poor overall showing was Beauty and the Geek, with two episodes shown last night taking out the top two spots in age 16-39 and age 18-49, while both episodes landed in the top three in the age 25-54 demographic.

Overall Channel Seven's Beauty and the Geek fared better than last week's showing, where it pulled 612,000 and 532,000 viewers over two episodes.

This week it managed 623,000 and 612,000.

While this is an improved result week to week, it's still about 20% down from last year.

OzTAM preliminary overnight ratings for 16 October, 2014

Overall, Seven won the night with a 30.1% share while Nine came in second with a 26.8% share.

Upper Middle Bogan helped the ABC out-rate Ten for the night, which posted an 18.3% against the ABC's 19.1%.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at jamesmcgrath@yaffa.com.au

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