BMF wins Sportsbet account

Rachael Micallef
By Rachael Micallef | 4 March 2015

BMF has won creative project work for Sportsbet following a competitive pitch.

Under the arrangement BMF will be working across several key projects for the mobile betting and entertainment company and is already working on its first project to launch in Q1.

Sportsbet head of brand and advertising Ken Robertson said: “From the first time we met BMF we knew they understood how to entertain Aussies. We've got a huge year lined up with some great innovation for our punters, and we've already started to work with BMF on how we take it to market in a big way.”

It marks the first new business win for BMF under its new leadership team of MD Steve McArdle and executive planning director Christina Aventi, following the departure of CEO Dominic Stinton.

BMF creative director Cam Blackley said: “I don't mind a punt and Sportsbet are a creative dream. They embrace risk, move fast and behave like a genuine tech company.

“We know our works needs to do the same.”


Sportsbet has retained Ralphsmith Communications as part of its ongoing agency roster.

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