Sydney-based programmatic media agency Bench has been appointed to lead business bank Tyro's programmatic media operations.
Bench chief commercial officer Gil Snir says after Tyro’s recent ‘Better business banking’ rebrand launch, it was looking to challenge the traditional approach to business banking with a data-driven, technology-based approach.
“We are excited to be establishing a strong and lasting partnership with Tyro," Snir says.
"It is a great cultural match with both Bench and Tyro sharing an agile mindset. We believe in empowering businesses to discover the true value from their media through simple, technology-enabled solutions.
“We’ve recently launched new programmatic workflow solutions that will demonstrably scale Tyro's digital media abilities.”
Bench will utilise its proprietary data modelling solutions to enable faster and more agile marketing communications.
Tyro CEO Robbie Cooke says the bank chose to work with Bench for its reputation as an "innovator" in the programmatic space.
“Our mission at Tyro is to simplify payments and banking for our customers, and it’s clear Bench has developed its solutions with a similar mindset.”
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