Bauer Media replaces Kendall with Fiorella Di Santo

Lindsay Bennett
By Lindsay Bennett | 18 February 2016
Fiorella Di Santo

Bauer Media has finalised its sales leadership team appointing Fiorella Di Santo as director of sales and Jaclyn Clements as Victorian sales director.

The top sales role has been vacant since Tony Kendall become CEO of Australian Radio Network last year, with Di Santo now filling the position.

Di Santo will lead Bauer Media’s sales operation following a 20-year career at News Corp Australia, resigning last year in March. Clements joins from media agency Maxus where she was managing director of its Melbourne office. She will start the position in May.

Bauer Media executive board member Andreas Schoo says Di Santo has a deep understanding of the market and a track record of delivering results for clients.

“Di Santo is perfectly placed as we continue to build strong multi-platform media brands that connect consumers and commercial partners,” Schoo adds.

In her previous role, Di Santo has led sales across metro, community and digital assets, playing an integral role in the launch of News Corp’s commuter newspaper MX.

At the end of last year Bauer’s local CEO, David Goodchild, stepped back from the role. His replacement is yet to be announced.

On Tuesday, editor-in-chief of Cosmo, Brownyn McCahon, resigned from her position.

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