Chocolate bar Violet Crumble has returned to local ownership after Adelaide-based company Robern Menz purchased the confectionary classic back from Nestle.
The company, most well-known for its FruChocs and Crown Mints, secured the multi-million dollar deal to buy the honeycomb bar after three years of discussions with the global food giant.
The sale not only brings the confectionery back under Australian ownership, but also returns it to South Australia, where it was produced by manufacturer Rowntree Hoadley until the mid 1980s.
Like when Vegemite returned to local ownership, some Australians' are celebrating the move:
A proud day for our nation as Australia wins a VC. ...the Violet Crumble— Phillip Adams (@PhillipAdams_1) January 11, 2018
Violet Crumble is the superior honeycomb filled chocolate bar and I will fucking fight you— @firstname.lastname@example.org (@GordyPls) January 11, 2018
A look back at its best ads
Some of Violet Crumble's span back decades, including a 1990 television commercial featuring Neighbours actor Shane Connor (Joe Scully) and an angry crocodile at a campsite being roped up by an obedient cattle dog.
Tag lines for the chocolate, include "It's the shatter that matters", "Crack a crumble" and "The Great Australian Bite".
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