Australian Open: More than 13 million tuned in for tennis on Nine

By Mariam Cheik-Hussein | 3 February 2020

The Australian Open pulled in more than 1.5 million metro viewers for Nine last night as the tournament came to a close.

The men’s final between Novak Djokovic and Dominic Thiem attracted 1.52 million metro viewers, compared to last year’s 1.58 million.

Melbourne had the biggest share of audience, at 604,000 viewers, followed by Sydney with 372,000 viewers.

The women’s final between Garbine Muguruza and Sofia Kenin, played on Saturday, attracted a smaller crowd of 890,000 metro viewers. This is down from last year’s 1.17 million metro viewers.

Overall, the tournament attracted 9.46 million people across metro cities for Nine and 13.2 million viewers nationally. Last year the games drew in 9.47 million metro viewers across the two weeks.

The tournament broke ground attendance records, with 812,174 people visiting the grounds. It beat last year’s record of 796, 435 attendees. The Melbourne tournament has become populated with brands launching activations, including Kia, Garnier and Stella Artois.

There were concerns in the early days of the tournament that it would be impacted by the bushfire crises that was blanketing Melbourne with smoke, making play difficult for players and conditions uncomfortable for attendees.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus