Seven has broken streaming records with more than 500,000 people live-streaming the tennis on the first day of the Australian Open.
Streams for yesterday's tennis event reached 550,105 on Seven's dedicated Australian Open platform, 7Tennis, which can be watched on a desktop or via the Seven Live app.
The number surpasses the previous live-stream record of Seven's Melbourne Cup Day of 488,000, which was also the day its live-streaming service launched.
Seven chief digital officer Clive Dickens was quick to tweet out the news noting:
According to overnight metro OzTam figures, Seven's television coverage of the Australia Open picked up 644,000 views and was the 12th most watched show of the evening, behind Ten's Big Bash at the sixth and ninth most watched spots.
Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.
The launch coincided with the Melbourne Cup to help audiences create “a new daily habit” of watching streamed television instead of turning on a set.
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