Australian and New Zealand news publishers won 22 medals and honourable mentions at the INMA (International News Media Association) 2019 Global Media Awards.
More than 400 attended the closing dinner of the INMA World Congress of News Media at the Edison Ballroom in New York’s Times Square.
News Corp led Australia’s medal tally, with a total of 13 awards or honourable mentions, including two first place medals for best marketing solution for an advertising client for Mars and best use of data analytics for Verity.
Nine won three awards, including a first place medal for best execution of print advertising for the South Australian Motor Accident Commission.
New Zealand won six awards, including Best in Asia/Pacific (Global/National Brands) for the New Zealand Herald and a first place medal for best public relations or community service campaign, while Stuff Media won first place for best new concept or innovation to create new profit centres.
This year there were 194 finalists from a total of 664 entries from 165 news media companies in 34 countries. Australia had the fourth highest number of finalists.
NewsMediaWorks CEO Peter Miller says the awards reflect the creative ways in which news media owners around the world are creatively attacking opportunities and challenges.
"These included initiatives and programs that go to lifting readership, leveraging engagement and recognising the increasing importance of data in marketing and revenue projects," he says.
The 2019 INMA Global Media Awards winners from Australia and New Zealand:
REGIONAL WINNER
Best in Asia/Pacific, Global/National Brands: New Zealand Herald for “#NotForSale”
BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE
BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN
Regional/local brands
Honourable Mention: Nine - Australian Community Media, Australia, “Pink Up Your Town”
Global/national brands
First Place: New Zealand Herald, New Zealand, “#NotForSale”
BEST USE OF VIDEO
Global/national brands
Honourable Mention: New Zealand Herald, New Zealand, “#NotForSale”
BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT
Regional/local brands
Honourable Mention: Nine - Australian Community Media, Australia, “Pennytel”
BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE
Global/national brands
Honourable Mention: News Xtend - News Corp, Australia, “Digital iQ & Sales Bootcamp”
BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT
Regional/local brands
Third Place: Stuff Media NZ, New Zealand, “When Words Matter: Te Reo Maori Masthead”
BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE
Regional/local brands
Third Place: News Corp, Australia, “One Queensland”
Global/national brands
Honourable Mention: News Corp, Australia, “True Crime Australia”
BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS
Regional/local brands
Honourable Mention: News Corp, Australia, “News Corp $1 Million Business Booster”
Global/national brands
Second Place: Stuff Media, New Zealand, “Innovate or Evaporate: Total Sales Funnel Solutions”
BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT
Global/national brands
First Place: News Corp, Australia, “Mars Food Australia, Mediacom and News Corp: Paving the Pathway to Dinnertime”
BEST EXECUTION OF PRINT ADVERTISING
Regional/local brands
First Place: Nine - Australian Community Media, Australia, “MAC Half H”
Global/national brands
Third Place: The Australian, Australia, “Qantas Wine E-retailer Turns to Print to Drive Sales”
BEST EXECUTION OF NATIVE ADVERTISING
Regional/local brands
Second Place: News Corp, Australia, “News Corp Victoria & Carlton and United Breweries - mX Zero”
Global/national brands
Third Place: News Corp, Australia, “news.com.au & 7-Eleven Simply Cups”
BEST USE OF DATA ANALYTICS
Global/national brands
First Place: News Corp, Australia, “Verity”
BEST USE OF CONSUMER RESEARCH
Global/national brands
Second Place: News Corp, Australia, “Driving Life: Connecting Automotive Brands with Australian Life”
Honourable Mention: NewsMediaWorks, Australia, “AdTrust3”
BEST NEW CORPORATE INNOVATION INITIATIVE
Regional/local brands
Second Place: News Corp, Australia, “One Queensland”
BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTRES
Global/national brands
First Place: Stuff Media NZ, New Zealand, “Digital Revenue Acquisition Unit: Innovate or Evaporate”
Third Place: News Corp, Australia, “News Native Networks”
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