Australia Post switches agencies

By AdNews | 1 December 2014

Australia Post has confirmed it has switched its media account from UM Melbourne to Mitchell & Partners as the brand eyes synergy with Australian Government buying.

Australia Post confirmed to AdNews that the account had moved without a pitch to Mitchell & Partners, which also holds the account for the Australian Government.

Mitchell & Partners won the $137 million account from UM in April following a pitch, and it is believed the requirements of Australian Post were not discussed during the pitch.

While Australia Post is moving to Mitchell & Partners, internet provider NBN Co was retained by UM after a competitve pitch which included Mitchell & Partners.

Australia Post is believed to have spent about $8 million in main media last year.

For more news:

Will MediaCom revelations kick off audits?

Earnshaw to Carat

Rogue traders: how the dynamite exploded

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus