Australia Post set for shake-up

By By Helen Hull | 25 February 2011
 

EXCLUSIVE: Australia Post is to appoint its first digital agency as it embarks on a review of its creative and direct marketing accounts.

The Australian Government-owned postal service is conducting the nationalreview due to the expiry of its two-year contract with rostered agencies on 30 March.

Ad agencies Grey Melbourne and Badjar Ogilvy, which work on the nationalaccount, are involved in the process in addition to New South Wales incumbent, Publicis Mojo. The review is in the final stages.

The review also includes direct marketing, with rostered agencies MercerBell, Cubed Communications and Zebra Direction taking part.

GM marketing & customer experience John Moore is leading the review, whichwill reflect Australia Post's “Future Ready” strategy, being led by managing director and chief executive Ahmed Fahour.

To find out more, read today's AdNews

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