Aussie shifts focus to customer experience, appoints marketing and data boss

Rosie Baker
By Rosie Baker | 14 January 2015

Aussie Home Loans is shifting the focus of its marketing to customer experience and has created a new top marketing role that brings together every aspect of the customer journey and interaction with the brand.

Richard Burns, former general manager of customer experience at CommSec, will take on the newly created general manager of customer role, starting in February.

Burns will oversee brand, marketing and digital, customer retention and data, and IT architecture and operations. It represents a combined team of around 40.

Founder and executive chairman of Aussie, John Symond, said: “General manager of customer is a critical and unique role within our business and we have been searching across industries and markets to find the right person for the job.

“As a member of the executive management team, Richard will be responsible for protecting and growing the Aussie brand while at the same time strengthening our digital effectiveness and presence with innovative technology,” he added.

Burns said, “Aussie is a genuine and iconic Australian brand and I am thrilled to be joining the business. Leading the IT, digital and marketing teams will be a great challenge, and one that will allow me to draw upon my experience in each of these three areas.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

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