Arnie eyes up sexy blonde (male) hipster for RealEstate.com.au

By (incomplete) | 13 August 2014

The Terminator's new starring role on Aussie TV screens has taken a turn for the worse, as he mistakes a trendy hipster with long blond hair and a beard for a woman.

The first of seven TVCs starring Arnold Schwarzenegger that will roll out over the coming weeks for RealEstate.com.au went live on YouTube last night and will hit our TV screens tomorrow.

Following the campaign launch last week, which saw all free-to-air and subscription TV networks commandeered at the same prime 6.20pm timeslot, the first in the new series aired last night.

The campaign, called 'Australia Lives Here', has been created by BWM Melbourne, with media buying handled by MediaCom.

Mark Watkin, managing director at BWM, said: “When we conceived the creative idea of Arnold as the lead character, it was because we wanted cut through and to make people think differently about the RealEstate.com.au brand. The campaign ultimately is about discovery, so that people are curious to find out more.”

Credits:
Client – RealEstate.com.au
Group manager marketing strategy – Natalie Feehan
Head of brand strategy – Sarah Coghlan
Brand marketing manager – Ben Lemon
Agency - BWM Melbourne
Group managing director – Mark Watkin
ECD – Murray White
Media – MediaCom
Managing director – Mark Pejic
CEO, Brand Institute of Australia – Karl Treacher

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