Australian Radio Network (ARN) has unveiled a new-look logo, as the radio media owner looks to become more dynamic and contemporary.
The logo was designed by The Creative Method, and is intended to promote the strong heritage of radio while simultaneously promoting ARN as a contemporary, forward-thinking organisation.
A new tagline, "Connect - Engage", has been introduced with the aim of positioning ARN as a mulit-platform digital media company, rather than just a radio organisation.
ARN has also announced the launch of a research project called "2000 Moments", which is a listener engagement study which explores why listeners aged 25 to 54 engage with radio and online, and looks at how, when and where to best engage with these audiences.
ARN national director of sales Paul Parker said: "In this day of ever increasing content channels, we feel that it’s more important than ever to understand how to stay connected and relevant to our audiences. In 2011, it’s our mission to understand our audience better than anyone else in the marketplace.
"2000 Moments exposes a bank of actionable intelligence for ARN clients and media agencies, to help understand how mid-life listeners engage with radio and on-line. I’m really excited about sharing this fantastic study with the market over the coming weeks."
The study will be released on 14 March 2011.
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