ARN has restructured its business to bring together its trade and consumer marketing teams with its research and insights team to create a “customer-focused” strategy.
As part of the shake-up, Lauren Joyce has been promoted to the newly created role of chief strategy and connections officer.
In her new role, which will see her join ARN’s executive leadership team, Joyce will lead the newly created Connections Team, which will include the existing trade marketing and consumer marketing teams, alongside the research and insights team.
“Changes to the market brought about by COVID-19 have given us the opportunity to make our business even more customer focused,” Joyce says.
“As part of this, we have created a team with a remit to go beyond selling our brands and instead, build and nurture enduring connections with our consumer and trade audiences and clients.
“This approach will deliver a more sustainable platform for both audience and commercial growth as we continue to diversify the ways people connect with our brands. We know our audience’s audio needs are constantly changing, so it will be a key focus for the team to ensure our brands and platforms can adapt to provide enhanced consumer experiences in a timely manner.”
Joyce joined ARN in 2019 as national strategy director, during this time she led the trade facing proposition Defining Audio and was integral to the launch of iHeartPodcast Network Australia.
“ARN already delivers exceptionally creative client campaigns and integrations that engage audiences nationally across our on-air, digital and ondemand audio offering, however this new approach will see ARN working with our commercial clients in more collaborative ways with embedded business partnerships that place audiences and customers at the centre of everything,” says ARN CEO Ciaran Davis.
“This is an investment in our future growth as we build skills and capabilities within the business in key areas of data and commercialised content creation.”
As part of the new approach, ARN has also promoted Brian Tanner in Brisbane to commercial director and Emily Buckby to agency sales director. In Sydney, Denis Donati has taken on the newly created role of digital group sales manager and in Melbourne, Sian Reid has been promoted to group sales manager.
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