Are we approaching peak ad blocking?

By AdNews | 13 August 2014

Ever wondered how much online ad blocking is actually costing the advertising industry?

The team at NeoMam Studios have crunched the numbers and come up with a figure on the proprtion of web users that have downloaded and use ad block software when surfing the internet. They reckon its 22%, with the number of ads blocked online expected to grow to 30% by 2018.

Industry suggests the figure is far lower, at around 5-10%. But that conservative estimate means publishers, most of whom could do with a few more bucks, are missing out to the tune of $6bn-$12bn a year.

Check out the info-graphic below to see the reason why people would want to block ads online below.

One interpretation of the data might be that, even though 68% are against targeted advertising because of fears over user tracking, most of those people haven't downloaded an ad blocker. Inherent apathy?

Equally, only 9% of people would pay for content in return for no advertising. Some 75% say they would prefer a free ad-funded internet. That could suggest we are approaching peak ad-block.


How Adblock Could Destroy The Web As We Know It
How Adblock Could Destroy The Web As We Know It [Infographic] by the team at Quality Nonsense Ltd

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