Apple and Salesforce launch AI-driven apps

Paige Murphy
By Paige Murphy | 20 November 2019

Apple and Salesforce have launched two apps, ahead of the annual Dreamforce 2019 conference in San Francisco.

This follows on from last year's Dreamforce where the two tech giants first announced a "strategic" partnership.

The launch sees the Salesforce Mobile App redesigned and a new Trailhead GO learning app, both with features exclusive to iOS and iPadOS.

Salesforce president and chief product officer Bret Taylor says the new Salesforce Mobile app will deliver "game-changing customer experiences" with artificial intelligence (AI) for sales, service and marketing professionals.

The redesigned flagship mobile CRM app uses Salesforce's AI tool Einstein, with advanced analytics and features exclusive to iOS, including Siri shortcuts and Face ID.

The Trailhead GO app is the first mobile app for Salesforce's online platform which Taylor says will allow more people skill up and learn in-demand skills.

Salesforce EVP and GM of platform, Trailhead and developer Sarah Franklin says the building the app with Apple first instead of Android was a direct reponse to customer requests.

"With a strategic partnership with Apple, we get really great access to working with them directly to make sure it's the most incredible experience designed and pixel perfect for that device," Franklin says

The companies also announced the next-generation of Salesforce Mobile SDK to enable developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform.

Apple vice president of product marketing for apps, markets and services Susan Prescott says the partnership has helped both businesses and developers transform the way they work.

“With brand new Salesforce Mobile apps exclusive to iOS and iPadOS, and an enhanced SDK that supports the latest advancements in Swift, Apple together with Salesforce offers customers strong privacy, powerful multitasking and the best user experience in business on iPhone and iPad," Prescott says.

The new Salesforce Mobile SDK adds support for the latest advancements in iOS 13, iPadOS and Swift, including Swift UI and Package Manager, for easier compiling and distribution of code.

AdNews attended Dreamforce as a guest of Salesforce.

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