APN Outdoor has won the OOH contract for Perth Airports, covering all internal advertising within its four terminals, as well as external billboards approaching and within the precinct.
This is the first major contract the business has secured since merging with rival OOH business JCDecaux earlier this year.
APN Outdoor currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals.
“We are very excited to extend our partnership with Australia’s Western hub, providing a fantastic opportunity for marketers and agencies to connect with the growing number of passengers travelling through the airport each year," JCDecaux chief operating officer Andrew Hines, who recently joined the business as part of the merger, said
"It is the fastest growing airport, with passenger numbers tripling in the past 10 years and is part of our commitment to further invest in the Perth market.”
APN Outdoor will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals.
As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.
The expansion of APN Outdoor’s agreement with Perth Airport follows the recent five-and-a-half year agreement with Sydney Airport which extended its advertising assets across all domestic and international terminals, plus external billboards.
“Currently we see 13.6 million people travel through our airport each year, which is predicted to grow to 20 million by 2026," Perth Airport chief corporate services officer Debra Blaskett said.
"We have recently completed an extensive $1 billion redevelopment program that has transformed the customer experience at Perth Airport. We look forward to working with JCDecaux on developing the customer journey even further.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org