Independent creative agency AnalogFolk has appointed former Droga5 head of design Michael Kleinman and UX specialist Robert St Clair to newly created roles.
Kleinman's new role at the agency is design director and St Clair has taken on a position as experience design director.
Kleinman previously worked as a digital design director at M&C Saatchi/Make and has experience at Crispin Porter + Bogusky, Tribal DDB, Razorfish, and JWT.
St Clair has 15 years experience creating digital interactive experiences, working with major institutions in addition to agency roles including ICD at Spinifex Group, lead interaction designer at Frost, and UX consultancy roles at R/GA, M&C Saatchi and Wunderman.
AnalogFolk Sydney partner and MD Matt Robinson said Kleinman and St Clair's design experience will fit in with the agency has it continues its growth.
“We use digital to make the analog world better and these new roles will build on our capabilities to design experiences that build brands with every interaction,” Robinson said.
“Modem brands are defined by what they do and not necessarily what they say, and in Mike and Rob we have two seasoned designers who understand how to ensure the consumer has the best possible brand experience for the clients we work with.”
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