News

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AAP to launch first rebrand in twenty years

25 May 2012

The Australian Associated Press' (AAP) first rebrand in 20 years, from Melbourne brand house Charles Elena Design, will roll out next month. more »

NEWS IN BRIEF: 25 May 2012

25 May 2012

ABC appoints Mindbox for digital | Carsales drives away from Torpedo 7 | DMG to unveil The Voice on radio l SmoothFM has star power in Seal l AdapTV launches video advertising App Centre more »

BRAND PROBE: Can Bing's brand positioning gain ground on Google?

25 May 2012

Brand experts explore search engine Bing's new brand campaign, and ponder whether it will have any impact on search giant Google. more »

Nine just hangs on to victory on Thursday

25 May 2012

Nine just pipped Seven for the night in audience share with three of the top five programs - Nine News, A Current Affair and The Block - on Thursday. more »

Nine 'winning' with Charlie Sheen return

25 May 2012

Nine has picked up Charlie Sheen's new comedy Anger Management, which is the troubled actor's first show since his infamous break with Two and a Half Men. more »

Narrative and humour: A recipe for marketing success

25 May 2012

A hilarious spot from Toyota Puerto Rico is a valuable reminder to local marketers about the power of narrative and humour, telling the story of a man and his ... cyclops? more »

Tourism Aus and Virgin in $6m marketing tie-up

25 May 2012

Tourism Australia and Virgin Australia have signed a $6 million marketing partnership aimed at increasing visitation from ten of Australia's key offshore tourist markets. more »

Rapp Sydney recruits Mark's Blakers

25 May 2012

More than a year after the departure of Jeff Sanders, Rapp Sydney has finally hired a new managing director, Mark's Simone Blakers. more »

Rinehart decries Fairfax board

25 May 2012

Mining magnate and Fairfax investor Gina Rinehart has increased the pressure on Fairfax, after being overlooked for a seat on the board this week. more »

Fairfax's digital push pays off as online audiences soar

25 May 2012

Fairfax's print circulation may be declining but digital take-up continues to soar, with daily unique browsers visiting via smartphone apps increasing around 700% for the SMH and Age in April. more »