Global advertising technology company Amobee has announced a global social data partnership with data solutions provider Lotame for enhanced audience targeting and activation across major social networks.
Amobee’s identity solution converts Lotame’s unique and privacy-compliant third-party audiences into audience segments that advertisers can use to enhance audience targeting across Facebook, Instagram, Pinterest, Snapchat and Twitter.
This joint social audience offering is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Australia, marking the most recent expansion of the longstanding partnership for Amobee and Lotame.
The partnership gives marketers access to Lotame’s audience segments through the Amobee Advertising Platform, including demographic, interest and intent data.
“Lotame’s global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities,” says Amobee head of sales Andrew Dixon.
“We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments.”
Lotame CEO Andy Monfried says that the partnership will help give a more holistic view of the customer for marketers.
“Everyone wants that 360-degree view of a consumer’s digital life,” says Monfried.
”Our partnership with Amobee supports our mission to help marketers deepen their understanding of the changing consumer and engage with customers meaningfully and respectfully across digital platforms and channels.”
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