Amazon Music to launch in February

Rosie Baker
By Rosie Baker | 19 January 2018
 

Amazon will launch its music streaming service in Australia on 1 February.

The launch of the music service complements the launch of Amazon's voice controlled home devices Alexa and Echo.

The service will launch with more than 45 million songs, and hundreds of curated playlists and personalised stations featuring local acts - all accessible using voice controls.

Users can ask Alexa for music to suit their mood, or make specific requests for stations and artists.

It offers three tiers of subscription, starting at $4.99, plus there's a three-month, ad-free, free trial option.

Amazon Music will be hoping to gain users in the music streaming space where others have failed to succeed.

A number of players have closed their doors in Australia over the past few years. Most recently Pandora, as it focuses on its US business, but also the likes of Deezer.

“We’ve seen phenomenal feedback from customers who use Amazon Music Unlimited, and we’re thrilled to bring an entirely new world of music streaming possibilities to listeners in Australia and New Zealand,” says Sean McMullan, head of international expansion for Amazon Music.

“We’re opening doors for our customers to have access to an incredible catalogue of music, and to be able to listen to some of their favourite artists while using the power of voice in exciting new ways.”

Amazon Music is already available in 30 countries globally.

A number of brands, including Aussie tech firm Airtasker, and media brands such us SBS, News Corp, REA and Ten News, have already revealed deals with Amazon to allow their platforms to connect to Alexa and Echo it when they launch in February. 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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