Alinta Energy signs four-year deal as Cricket Australia sponsor

Josh McDonnell
By Josh McDonnell | 23 May 2018

Cricket Australia has secured a new national team shirt sponsor, Alinta Energy, only two months after former sponsor Qantas opted not to renew the deal.

A Cricket Australia spokesperson told AdNews, the new four-year deal will see the Western Australian energy supplier take over shirt sponsorship for all three international codes; test cricket, one day internationals and twenty20.

Qantas will remain the international shirt sponsor, appearing on ODI and T20 jerseys for the upcoming Tour of England series in June.

The new agreement follows former Ashes Series sponsor Magellan's decision to pull the plug on its three-year $24 million sponsorship naming rights deal.

The company opted out of the deal after Australian captain Steven Smith and batsman Cameron Bancroft admitted to cheating in the third test of the South African tour.

The financial services firm said the decision was based on the cheating scandal not aligning with the businesses core values.

Ex-captain and vice captain, Steve Smith and David Warner, both felt the sting, as they were also on the receiving end of a mass sponsor exodus.

Sanitarium officially severed ties with Australian test batsman Steve Smith over the ball tampering scandal.

Smith was a Weet-Bix brand ambassador, a prestigious brand association for Australian sports stars.

Warner was also dropped by multiple sponsors including Toyota, LG and ASICS amid the scandal, with both Smith and Warner now serving 12-month bans from the game.

Most recently, Southern Cross Austereo (SCA) announced that it will not be seeking to acquire radio media rights for cricket.

The rights, currently held by SCA, have allowed its Triple M network to broadcast test matches for the past two years.

A spokesperson told AdNews that listener engagement had nothing to do with the decision and that the broadcaster had simply assessed the deal and not decided to continue with it.

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