Adcorp has appointed former Nine digital boss Alex Parsons as its new CEO. Parsons takes over from David Morrison, who will remain on the Adcorp board to focus on its investments in Showrunner and Shootsta.
Parsons arrives at the ad agency with extensive experience as the digital lead at nine, where he oversaw product, sales and marketing of its digital assets, as well as previous roles at eBay, RateCity and consulting firms.
Parsons told AdNews what attracted him to the role was the opportunity to help Adcorp grow after a challenging period in which they have taken Dentsu Mitchell to court.
“There's a great team and a great heritage here,” he said. “I've always wanted the chance to manage all of the different elements of a business and to develop that business and strategy.”
Parsons left Nine last September and spent his time off surfing in Indonesia and spending time with his family.
“I look forward to working with the board, management, staff and clients of Adcorp to grow the profitability of the core business, double down on recent content and video investments and to provide new market opportunities to support future growth,” he said in a statement.
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