Aldi extends Christmas campaign with short form content

Lindsay Bennett
By Lindsay Bennett | 2 December 2016
 

Aldi is extending its Christmas campaign with a slew of short form content.

The ads feature the same American family who made their debut to Australians everywhere earlier this year, but in a series of new 15-second ads.

In the spots, created by BMF, The Tinkletons – a family of super enthusiastic carollers – sing Christmas tunes while people enjoy the traditional Aussie Christmas of prawns, ham and mince pies.

The extra Christmas push is part of Aldi's wider Christmas campaign, which is supported by social content, print, radio, display advertising, OOH, POS and Aldi catalogues.

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