AGL Energy launches media review, McCann on notice

Arvind Hickman
By Arvind Hickman | 7 November 2017
AGL is a major backer of renewable energy sources.

Energy giant AGL has begun a statutory review of its media buying and planning arrangements, placing McCann Melbourne on notice, AdNews can reveal.

The account has annual billings of around $20 million and has been with McCann since 2015.

McCann picked up AGL without a pitch from GroupM agency Maxus (now Wavemaker). The win was the first major media client for McCann as it moved away from purely being a creative agency and made a play for media.

AGL and McCann both declined requests for comment.

Earlier this year AGL Energy underwent a major corporate rebrand by Principals.

AGL Energy is Australia's largest generator of electricity and in August forecast a $1 billion underlying profit on the back of soaring energy prices.

Energy companies have come under increasing government pressure amid soaring domestic power prices as domestic gas supply is siphoned away to fulfil global market contracts while disconnected state and federal government energy policies have closed down coal-fired power stations while at the same time stifled investment in renewables.

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