EXCLUSIVE: Kellogg, ING Direct, Kimberly-Clark, Land Rover and Unilever are some of the advertisers benefitting from Mindshare’s new data analytics offering, which has seen the agency boost its ranks with 17 strategy specialists.
The WPP-owned agency is making a major push into the data space as part of a bold move to position the agency as best in class in the Australian market.
The move has seen all five advertisers work with the agency's data specialists, with ING Direct commissioning a dashboard.
Mindshare will collapse two of its divisions – business planning and invention – into a newly formed strategy team, which will be overseen by chief strategy officer Katie Rigg-Smith.
Rigg-Smith has undertaken a hiring spree to staff up the new services, with Jahan Kalantar joining as a business analyst from Commonwealth Bank; Trehan Stenton joins as director of technology from New Zealand Post; and Emmanuel Nana will work on digital analytics, having previously worked at PHD London.
Brett Camilleri has been promoted to director of analytics, having pioneered the agency’s data visualisation and econometric projects.
Strategy hires include Joanna Rossi, who was contracting at TCO, and Ivars Krutainis who joins the agency from Mindshare UK.
Mindshare CEO James Greet stressed that the agency is not selling models to clients, but is "incorporating data and analytics into our thinking, fusing data and creativity".
For the full story, read today's AdNews.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.