AdNews TV: Why brands need to focus on the $2.5 trillion Millennials market now, for the future

By AdNews | 23 April 2014

Former Omnicom heavy and current global CMO at Acer, Michael Birkin, gives a sweeping view on the coming powerhouse Millennials demographic. With a long career in adland and now on the brand owner side, Birkin also proffers some tips to agencies on how they need to operate. Birkin was a keynote at the AANA-WFA Global Marketer Conference in Sydney in March.  

http://brightcove.com/3497032546001

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus