ADNEWS TV: Isaiah "Old Spice Guy" Mustafa on the future of media

Isaiah Mustafa, aka the "Old Spice guy", talks to AdNews TV about Microsoft's new mobile phone platform and the opportunities which have come his way since shooting to fame as the ultimate ladies man.

reader comments

  • No hate here Bob, just surprise... I suppose your right Cassie, he has had first hand experience in the effects of viral video, I am just a little hesitant in giving his opinion much value. It's kind of the same as expecting John Mellion having a privileged understanding of brewing... Still, its a brilliant campaign.
    Benjamin S Powell from Melbourne on 27-Oct-10 3:25PM

  • @Benjamin, it's clearly a bit of fun mate. Chill out.
    Bob on 27-Oct-10 2:51PM

  • As someone who's benefited from being a viral hit, I think he's well-placed to comment on the effects of social media. He's seen it first hand.
    Cassie from Adelaide on 27-Oct-10 9:17AM

  • Sorry, did I miss something.... the guy is an actor hired by an agency... How does this give him a unique understanding into Social Media. (BTW) I am an Old Spice campaign fanboi.
    Benjamin S Powell from Melbourne on 26-Oct-10 11:00PM

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