ADNEWS TV: Giving the marketing people what they want at mLab

By AdNews | 30 August 2013

Here's day four from GroupM's technology festival mLab. MediaCom clients - PharmaCare and P&O Cruises - plus Tourism Australia, liked the cut of Google's Glass, what they heard from Spotify and tasted digital coffee in the living room of the future with Mi9.

Despite all the tech on show, they said, it's all about giving people what they want, not technology for its own sake.

Have a look for yourself.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus