ADNEWS TV: Giving the marketing people what they want at mLab

Here's day four from GroupM's technology festival mLab. MediaCom clients - PharmaCare and P&O Cruises - plus Tourism Australia, liked the cut of Google's Glass, what they heard from Spotify and tasted digital coffee in the living room of the future with Mi9.

Despite all the tech on show, they said, it's all about giving people what they want, not technology for its own sake.

Have a look for yourself.

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