Technology companies are rebranding into media companies and media companies are rebranding into technology companies. Nobody knows how the next three years will pan out. If they say they do, they are lying.
So said chief intelligence and investment officer Danny Bass in kicking off GroupM's mLab.
The firm has rounded up some of Australia's top marketers to see what's coming from technology companies including Facebook, Google, Mi9, Seven Network, Spotify and Snepo.
Facebook said that Australian marketers were slower than it would like in using the platform, Google showed off its Glass, Mi9 showed the connected home of the future, Spotify told marketers how aggressively its users shared content, Snepo talked wearable tech and Seven Network blew everybody away with 4K TV, HBBTV some interesting revenue models and smarter than your average bus ad inventory.
More details to follow over the next few days.
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