This year AdNews introduced our Young Gun profile to look at some of the buzzing talent in the industry under 30. Here we take a look at the most viewed Young Guns of 2016.
"That Australia is front and centre, often quoted as one of the top markets in the world in its approach to digital, it’s great to be in such a fast paced market, as well as getting to live by the beach."
'The industry is changing. There is definitely more of a focus on getting people in with different backgrounds, views and experiences. Not one member of my team was born in the same place, studied the same thing, or is in a syndicate that owns a racehorse – and that’s fantastic."
"I’ve always been a little sceptical of people claiming to be ‘experts’ in digital and social; the landscape is moving so quickly that we’re often all learning together."
"With the way this industry is evolving, I am certain the way we do things now won’t be the same in four years, and I am open to tackling new things! Staying on top of trends, remaining digitally savvy and embracing change will be imperative for me to keep moving on up."
"The unlimited number of media channels that are emerging . With the fragmentation in the marketers it is pushing the industry to think harder and find innovative and creative ways to get messages out to customers. It has seen the birth of some pretty epic ideas."
"Media = reasonable amount of work + a lot of fun + really social + endless possibilities."
"The best bit about advertising is solving problems of all kinds. And being able to turn tiny thoughts into reality, with the potential to reach a global audience."
"In digital media you can never have enough resources or a large enough team – there are always more stories to be told, more people to engage with and more product updates to make."
"The longer I’m in the industry the quicker the industry changes. The challenge for us will be working out how to keep up."
"The best thing about working in media is meeting so many likeminded people who all share the same passions and interests in coming up with successful campaigns that you do."
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