Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. Here we look at the most read profiles of 2018.
“Each day we have to adapt to the circumstances presented to us, leading a solutions business such as MediaCom means that you face new challenges each and every day. Some you’ve never experienced before and some you’ll never experience again. That’s the exciting part of the role but equally the most challenging as you have to be nimble to navigate and lead the team.”
“Attention, relevance and context. I think the industry is constantly innovating and pushing boundaries in terms of performance, but we sometimes lose sight of the customer experience and forget we are talking to people, not numbers.”
Unlocked global ops manager Jane Martino
“Always acknowledge and thank people that have helped you or given you their time – and think about what you can do for them, not just what they or their experience/ reputation can do for."
“Fresh out of university I worked at a couple of publishers in ad ops roles. In 2012, I joined Ikon Communications working on their trading desk and reporting into a delightful character named, Phil Cowlishaw. He’s still my favourite person in the world and Ikon was by far one of the best places I’ve worked.”
“I’ve never had an ad industry mentor. There’s nobody who has played that role for me. I’m more of a believer in finding your own way and taking inspiration from leaders beyond your industry. In my younger years, I used to race go-karts quite seriously, and Ayrton Senna was always a source of inspiration – his single-minded focus on perfection and working harder than anybody else has stayed with me into my non-racing life.”
“I was torn between advertising and being a film producer and thought it was the perfect blend of creativity and business”
“Be passionate about the industry and what you do. Put yourself forward for any opportunity as you will learn something new. And get comfortable making decisions”
“Bringing together the Office Media businesses and the transformation (across all of our channels) that has been undertaken with ROI information for our clients, content for our audience and connectivity for our property partners has been incredible, entertaining and I’ve learnt so much.”
“A lot of people say they fell into this industry, not me, I’ve had a passion for marketing communications ever since studying media at school. The combination of sending a message, seeing the change in an audience all whilst driving a commercial result is very rewarding.”
“Make stuff on the side: I started my first podcast last year and began producing on the side, and am now about to launch my second. This changed my digital game. I learned to copywrite a few years ago, and it’s changed my entire strategy game. Get strong at one skill, and learn peripherals. Be valuable, not just useful.”
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