Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. Here we look at the most read profiles of 2016.
"Is the agency commercial model right? I see people I care about working exceptionally long hours, under immense pressure - it doesn’t look healthy or sustainable."
"I got into advertising/ad tech/marketing etc. because I’d seen the impact of the digital revolution in CE brands and wanted to ensure I was in the stream of digital, data and analytics - cliché but true!"
"If I wasn't doing this for a living, I’d be working with a team of hand picked superstars to solve complex societal problems all around the globe."
"I started a business card design company at the age of 13 selling business cards door to door. I was also a junior ten pin bowling champion at the same age. Suffice to say I didn’t have my first kiss till a lot later at high school."
"The media landscape is moving at such a speed that predicting what you will be doing in three years seems to be just short of guess work. As long as I am continuing to learn and work alongside people I respect I will be happy."
"The fact that there is so much bullsh*t in the industry and that too many people deliberately make things complex to bamboozle people. There is a big difference between intelligence and knowledge and our industry often gets them confused."
"In five years' time I'll be older, wiser but still addicted to shoe shopping."
"One thing people don't know about me is I’ve been sampled on a music track for a very popular English DJ."
"I have zero secrets so they know it all, even the fact I accidentally broke a lady's leg at a Guns and Roses concert years ago…"
"Never burn your bridges, the industry is too small for that."
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