AdNews Survey: How do you use industry bodies?

By Mariam Cheik-Hussein | 20 March 2019

AdNews has launched a survey to check the sector's pulse on the hot topic of industry bodies.

We've a vast array of media, marketing and advertising-focused groups that cover off all manner of things – from helping to improve industry standards and conducting research, to training young talent and championing development - a lot is on offer from more than 10 Australian-focused groups.

As well as wearing many hats, the industry bodies, such as Interactive Advertising Bureau (IAB) and NewsMediaWorks, regularly make trade press headlines.

In February 2019 the IAB launched a full review into cross-media measurement to address the long-running issue of digital metrics; last week Free TV Australia called on the watchdog to develop a new framework to regulate Facebook and Google and their “substantial market power"; NewsMediaWorks CEO Peter Miller hit out at digital platforms and The Comms Council launched an AWARD School Indigenous Scholarship Program.

As well as broader bodies such as the Australian Association of National Advertisers (AANA) there's individual channel-specific bodies such as the Outdoor Media Association, which is expected to launch an automated trading platform this year and Commercial Radio Australia, which spearheaded digital ratings 2018.

With all these goings on and some confusion about which groups do what, we wanted check in on how people are making the best use of the many industry bodies we have.

We’re looking at a selection of the major industry groups and we want to know which ones you’re part of, how often you use them and for what.

Check out the survey HERE.

All answers are anonymous and confidential.

Have more to say on industry bodies? Email mariam@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

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