AdNews Media Benchmark winners announced

By AdNews | 29 May 2015
Googled named best media company brand in Australia by the Media Benchmark Survey 2015.

Ooh! Media, the Seven Network, Nova, Australian Women's Weekly, the Sydney Morning Herald, and Google have all been pegged as leaders in their field by a host of media professionals as part of the AdNews Media Benchmark Study.

The study asked more than 730 media professionals about how media companies are performing in a number of areas including audience targeting and delivery, professionalism, and innovation.

Ooh! Media led the way in outdoor, with respondents saying it led the pack in audience delivery, targeting, and relationship building.

Meanwhile Network Seven beat out nearest rival Nine in the TV category.

Nova topped the list for the radio segment, followed by Kiis.

Australian Women's Weekly was rated as the top media brand in the magazines category, followed by Better Homes and Gardens.

Meanwhile in newspapers, two Fairfax publications finished in the top two, with the Sydney Morning Herald beating out stablemate the Australian Financial Review.

Rounding out the list of winners was Google, which took home the best online brands and best media company.

In the overall category, Google edged out Nine with respondents rating Google's professionalism, media knowledge, innovation, and negotiation and collaboration skills.

For a full rundown of the winners and some of the issues swirling around the media industry, grab your copy of the AdNews print edition out today, or grab a copy instantly on iPad.

You can grab your copy of the AdNews Media Sales Benchmark report from Roy Morgan here.

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