AdNews in print: Video explosion, Ikon reborn and zany creative

By AdNews | 2 October 2015

In this issue we talk to Pat Crowley about the the born again Ikon. The Special Report is on Online Video and TV, and we cover media reform, adblocking, the impact of media reviews on media owners, the separation of church and state in branded content and ask if Australian creatives are playing it too safe. Subscribe to AdNews in Print, or get it now on iPad.

Here's some highlights:

The Sell A re-energised Ikon brings the fight back after two years in the wilderness. Page 14.

“The path to get here was difficult. I think adversity creates change ... it brings the fight back.” PAT CROWLEY IKON PAGE 14

The Marketer Matt Tapper is one of few marketers to move from the discipline to a leadership role. He talks about creating the future, not predicting it. Page 16.

“I’ve been quite a future-oriented marketer, but I think what I’m learning now is to look more at what’s happening right now.” MATT TAPPER LION PAGE 16

Special Report: Online video and TV Convergence and walled gardens in an evolving market. Page 18

“Convergence is the capability to serve ads to multiple screens to fully reap the rewards you need to account for the complexities of technology, time and data.” CHRIS MOONEY VIDEOLOGY PAGE 18

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Creative Focus: Israeli women are identifying with an OTT drag queen, so is adland in Australia too straight and do we need to bring ‘zany’ back? Page 25.

“We’re moving into the era of beauty, authenticity and humanity in advertising, not shock and randomness.” JAY MORGAN J. WALTER THOMPSON & WEBLING INTERACTIVE PAGE 25

In the news: Media reforms, driving down fees, Nova’s new butterfly, and CHE’s data deal. Page 8.

“We’re playing in a space where there have been ads in the past which the audience didn’t find a positive experience.” DAVID MCGRATH NOVA ENTERTAINMENT PAGE 09

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Creative Choice: Publicis’ Ryan Petie and CHE’s David Klein rate cars, fire, dates, finance and alcohol. Page 30

“This makes me want to quit advertising … it makes me want to piss off and start my own second-hand bookshop.” RYAN PETIE PUBLICIS MELBOURNE PAGE 30

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