“The Gender Issue” is a special themed edition of AdNews. It seemed timely, given the rhetoric in recent months around sexism and gender equality in the advertising and media industry, to take a closer look from all angles.
You can get it in print from today or get the iPad edition immediately from iTunes.
Gender parity, gender blindness, gender role incongruity – all this and more in this special edition of AdNews. A feature on marketing to women, featuring a case study looking at ANZ bank and Whybin\TBWA's Equal Future campaign, a special edition of Creative Choice looks at ads that launched for International Women's Day, In Creative Focus we ask creative types what they think of the lack of diversity in advertising.
Our cover this issue, designed by our in-house designer Beth Reinbott, strips away all the issues of gender (hat tip to the Ad Council’s 'Love has No Labels' campaign).
Agenda: The gender issue
The time is ripe to take real action and there’s a commercial imperative to do so. AdNews hosted a roundtable to get the discussion going and convert it into an action plan. Here's a recap.
Creative Focus:
With variety the spice of life, is it about time diversity became de rigeur across adland?
News Review: an interview with Nine’s new bullish sales chief; and SXSW's take on racial diversity - the only colour agencies will see is green.
Opinions: Maxus global CEO Lindsay Pattison (the only woman running a global media network) and Bec Brideson weigh in on The gender Issue, while Grey's chef creative Michael Knox celebrates getting things done.
And for a little bit of diversity – our Special Report on the radio industry. We take a deep dive into the way radio is gearing itself up for the future.
We've also got a hot new podcast live today - a SXSW special episode of the AdNews Pubcast from Austin Texas. AdNews journo Sarah Homewood talks to Leo Burnett CEO Pete Bosilkovski and Twitter Australia MD Karen Stocks.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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