What you're missing if you don't read AdNews in print (or the digital version, at least): AdNews sat down with Twitter founder and CEO Jack Dorsey, talked to the CEO of newly formed WPP AUNZ, and we have the Agency Rankings.
The Sell: Jack Dorsey is back. Again. Not just to save Twitter, but to light a fire in its belly.
Big Picture: We delve into the $850m behemoth WPP AUNZ now dwarfing the competition.
AdNews Rankings: Who’s on first? What’s on second? You can also see the most recent rankings charts online here
News Review: Reactive marketers with no brains; programmatic technology undermined.
“Programmatic is too simplistic and the technology is undermined by the measures it uses to inform targeting.”
– KAREN NELSON-FIELD, MEDIA INTELLIGENCE CO.
“Digital has made marketers like a sea anemone – it’s the only living creature that does not have a brain, all it does is react.”
– MARK RITSON, MELB BUSINESS SCHOOL
Creative Focus: Art vs science – is creative work the domain of white coats or are ads still art?
“Data and technology are essentially passive until they are interpreted and applied in a creative way.”
– MEGAN HALES, BWM DENTSU
Agenda: Screens and streams – the evolving world of video and TV.
“When IAB started recording online ad expenditure in 2003 it was at $1.3 billion and today we have broken the $6 billion barrier.”
– ALICE MANNERS, IAB
Opinion: Qantium’s Murray Love opens the doors to the data candy store, AdNews online editor Pippa Chambers laments the loss of personality on Facebook, while Hulsbosch talks mindfullness.
“Results highlighted geographic opportunities where spending in the category was high, but was low for the specific brand.”
– MURRAY LOVE, Qantium
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