The August issue is here and features all the latest industry goings on, big features, people profiles, deep-dives on creative, social photos and more.
We hand-pick each agency and the cover of the year will be voted for by readers at the end of 2018. This month's edition is the fourth cover created by a creative agency, with 72andSunny cooking up this colourful edition focusing on diversity and inclusion.
Long have we bemoaned the lack of diversity across adland, but instead of grumbling, perhaps we should just get on and make the changes? And if Australia is such a great test market then surely the market is ripe for trying different hiring strategies and widening the net. IPG Mediabrands CEO Danny Bass also weighs in on how change "starts and stops at the top - and that's it".
All is discussed in our feature.
You will also see in this issue results from the AdNews/Magic Beans Diversity Index study looking at the make-up of our industry. Throughout May we surveyed you – AdNews readers – to get a handle on diversity across our industry. The results were eye-opening.
AdNews also asked a handful of agencies, TV networks, tech giants, and publishers to share what parental leave policies they have devised. From News Corp and Network Ten, Seven and Nine to OMD, Facebook, Fairfax, Google and Spotify, a table of 15 firm’s policies will soon be available on AdNews.com.au - as well as a snippet of agency holding groups in-print now.
Sign up to see first in print.
We've now only three issues left this year, being September’s Power 50 and Emerging Leaders issue, October's New Zealand special and November's grand 90th year AdNews Annual special. While our hand-picked agency covers are already secured, we'd love to hear ideas for our NZ issue and stay tuned for The Annual's Mock Brief ideas.
Lastly, with our Media+Marketing Summit Melbourne done and dusted, we now look ahead to our Lessons in Leadership event in Sydney on October 24. Email adnews.com.au for more.
As for what else is in the mag here's a sneak peek:
Behind the Cover: 72andSunny cooked up our August front cover. We look at how and why they landed on such creative wonder NEW
Spotted: AdNews’ monthly spread on social events NEW
Picture This: Our illustrator puts pen to paper (see below - click to expand)
Spotlight: We shine a light on some more unique adland companies. Here we look at what syrupy goodness makes up global production company Sweetshop NEW
Adland Secrets: Confessions of an industry recruiter NEW
The Work: We explore Cummins&Partners heart-wrenching ad, ‘Stop The Horror’
Meet the Team: We lift the crown and look at The Royals
Agenda: Radio ups the creative ante and strays into agency land. We also run the rule over digital radio
The Interview: Hamish (without Andy) talks ratings, TV and authenticity
Campaign Review: Portraying parents in ads. Naff or nailed it?
Have a comment on the new look AdNews? Email here.
Did you miss last month's (below)? AdNews TV on top; Rob Galluzzo, Spam, data privacy
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