A spontaneous dance and screams of joy loud enough to get the chairman’s attention.
For Afterpay ANZ VP of marketing Andrew Balint, the response to winning a pitch can be as memorable as the pitch itself.
During his tenure as marketing director at Amaysim, Balint was impressed by the creativity and chemistry of a presentation by Special Group.
This continued when CEO Lindsey Evans was informed of the win.
“Lindsey broke out with screams of joy while doing a spontaneous dance,” Balint laughs. “It was loud enough to draw our chairman out of a board meeting to see what all the fuss was about.
“That was exactly why Special Group was chosen. She had passion, raw and real.”
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For Catch CMO Ryan Gracie, a pitch can resonate throughout the entire tender process. And long after.
“It’s haunted my life for a long time now because every time I see someone I have to think of a product for their name,” he smiles.
Gracie is referencing Catch’s biggest ever brand campaign, created this year by AJF GrowthOps.
Designed to make everyday Australians famous with products purchased from Catch, it featured characters such as Sylvester’s Cologne and Al’s Pair of Chinos.
For Lego’s Angie Tutt, a memorable pitch is also key, along with an understanding of insights.
“Research, research and when you’re done, research some more,” she says.
This carries through to the entire decision-making process, according to VIMN director of youth brands and entertainment Catherine Zaharias.
“Often a CMO needs to translate or convey an idea back to a CFO or a CEO or creative team. Is the story you’ve presented compelling and concise enough for them to deliver that concept back to their stakeholders?”
Lego digital marketing manager Tim Rogers also reiterates the importance of the two b's: Brief and Budget.
"If you've got a big idea, don't get too caught up in that and not bring it back to the KPIs and the brief."
Make sure to watch the entire video for more tips, tricks and analysis.
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