In partnership with our sponsor Outbrain, AdNews interviewed our judges (who this year were all client-side) to get a handle on what they thought of the winning entries.
We spoke to judges in a handful of categories - Ad of the Year, Creative Agency of the Year, Brand Integration Award, Branded Content Award and Digital Campaign of the Year.
You can find out their thoughts here...
To see a full list of winners, click here.
Ad of the Year - winner Deadly Questions (Aboriginal Victoria/Clemenger BBDO) (sponsored by Val Morgan)
Creative Agency of the Year - winner Thinkerbell
Brand Integration Award - winner Google AFL partnership/72 & Sunny
Branded Content Award - winner Don't Believe In Never AFL/Clemenger BBDO
Digital Campaign of the Year - winner Deadly Questions (Aboriginal Victoria/Clemenger BBDO) (sponsored by Outbrain)
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