AdNews Agency of the Year Awards finalists revealed

Rosie Baker
By Rosie Baker | 15 February 2018

The finalists for the AdNews Agency of the Year Awards for 2017 have been revealed.

Congratulations to all the agencies and companies that made it through to become the finalists. Check out the full list below.

Join us on the 15 March to celebrate with the finalists and get together with the rest of the industry.

We’ll also be revealing the 2018 Hall of Fame, which honours a significant contribution to the Australian advertising industry and is a great opportunity to hear from from an inspirational industry figure.

Tickets are on sale for the event now. 

The finalists are:

The finalists are:

NSW Agency of the Year

  • BMF

  • TBWA Sydney

  • The Monkeys

VIC Agency of the Year

  • CHE Proximity

  • Clemenger BBDO Melbourne

State Agency of the Year

  • BCM

  • Clemenger Brisbane

Digital Agency of the Year

  • Clemenger BBDO Melbourne

  • Ogilvy Australia

  • R/GA Sydney

 Specialist Agency of the Year

  • Traffik Group

  • We Are Social

Customer Experience Agency of the Year

  • CHE Proximity

  • FJORD

  • The Works Sydney

PR Agency of the Year

  • Eleven

  • FleishmanHillard

  • History Will Be Kind

  • Pulse Communications

  • Red Agency

Production Agency of the Year

  • Finch

  • Revolver/Will O'Rourke

In-House/Bespoke Agency of the Year

  • Greenhouse

  • Myer@Clemenger

Independent Agency of the Year

  • Apparent

  • Cummins&Partners

  • Edge

  • Special Group Australia

  • The Royals

Small Agency of the Year (Independent)

  • 31ST

  • Poem

  • Storyation

Small Agency of the Year (Network)

  • The Brightsmiths

  • TKT Sydney

Emerging Agency of the Year

  • Emotive

  • Poem

Advertising Network of the Year

  • Clemenger BBDO

  • The Monkeys Network

Media Campaign of the Year

  • CHE Proximity, The Billion Point Giveaway, Velocity Frequent Flyer

  • Host/Havas, Palau Pledge, Palau Legacy Project

Small Budget Media Campaign of the Year (Less than $250,000) **New category**

  • 303 MullenLowe Mediahub, Passwords with a Purpose, Royal Life Saving Society WA

  • CHE Proximity, The Hearing Test in Disguise, Cochlear

  • Clemenger BBDO Melbourne, Six Second Sale, Myer

  • Host/Havas, Palau Pledge, Palau Legacy Project

Digital Campaign of the Year

  • CHE Proximity, The Billion Point Giveaway, Velocity Frequent Flyer

  • CHE Proximity, The Hearing Test In Disguise, Cochlear

  • Cummins&Partners, Unmute, Movember

Ad Campaign of the Year

  • BMF, Aldi Good Different, Aldi Australia

  • CHE Proximity, Inconvenience Stores, Swann Insurance

  • Clemenger BBDO Melbourne, Until we all belong, Airbnb

  • Cummins&Partners, Unmute, Movember

Ad of the Year

  • BMF, Putting the 'Roid in Android, Sportsbet

  • Clemenger BBDO Sydney, Keeping it Real, Hungry Jack's

  • Host/Havas, A Very Merry Mistake, Air New Zealand

  • The Monkeys, Celebrate Australia, Meat & Livestock Australia

Best Use of Mobile

  • Clemenger BBDO Melbourne, Catwalk to Cart, Myer

  • Ogilvy Australia, Melbourne. AAMI SmartPlates, Suncorp

  • The Works Sydney, The Wentworth Rat, Foxtel

The Best Use of Data

  • CHE Proximity, The Hearing Test In Disguise, Cochlear

  • Columbus and Carat, Taking Data to the Skies with Virgin Australia, Virgin Australia

  • The Monkeys, Post Grad, University of Sydney

  • Ogilvy Australia, Melbourne, AAMI SmartPlates, Suncorp

Best use of Technology **New category**

  • CHE Proximity, The Billion Point Giveaway, Velocity Frequent Flyer

  • J. Walter Thompson Sydney, DreamJob, Vodafone Australia

  • The Monkeys, The Race for Hungry Thirsty, Parmalat - Oak, 

  • Ogilvy Australia, Melbourne, AAMI SmartPlates, Suncorp/AAMI

  • TKT Sydney, V Energy's Bit Better Fallout, Frucor

The Branded Content Award

  • CHE Proximity, The Hearing Test In Disguise, Cochlear

  • Host/Havas, A Very Merry Mistake, Air New Zealand

  • TBWA Sydney/Eleven, M.J. Bale 'Coolest Suit on the Planet', M.J. Bale

  • TKT Sydney, V Energy's Bit Better Fallout, Frucor

The UnLtd Award

  • Clemenger BBDO Melbourne, Know when anxiety is talking, Beyondblue

  • Cummins&Partners / History Will Be Kind, Stop The Horror, Go Gentle Australia

  • Cummins&Partners, Unmute, Movember

The Game Changer

  • Clemenger BBDO Melbourne, Until we all belong, Airbnb

  • Cummins&Partners / History Will Be Kind, Stop The Horror, Go Gentle Australia

  • Host/Havas, Palau Pledge, Palau Legacy Project

The AdNews Effectiveness Award **New category**

  • BMF, You've Gotta Have a Team, Football Federation Australia / Hyundai A-League

  • BMF, ALDI Supermarket Switch Challenge, ALDI Australia

  • BMF, Let's Stop It At The Start, Australian Government - Department of Social Services

  • Clemenger BBDO Melbourne, Meet Graham, Transport Accident Commission

  • Clemenger BBDO Melbourne, Hungerithm, MARS

  • The Monkeys, Celebrate Australia, Meat & Livestock Australia

Brand of the Year

  • Airbnb

  • Woolworths

People & Culture Award

  • Adrenalin

  • The Royals

  • REA Group

  • The Works Sydney

We’d like to thank our sponsors and our judges for taking part, and look forward to seeing everyone there on the night.

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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