The Australian Computer Society, a professional association with 45,000 tech industry members, has acquired a series of data worker bodies, including marketing industry group ADMA (Association for Data-Driven Marketing and Advertising).
The others are the IAPA (Institute of Analytics Professionals of Australia), D+TC (Digital + Technology Collective) and DGA (Data Governance Australia).
Andrea Martens, the chief executive of ADMA, says her group and IAPA, DGA and D+TC, will now be able to expand their positions in the industry.
“In guiding the custodians of the data and technology systems that feed the data value chain, ACS is like a turbo charger for our associations that support the capture, storage, access, analysis, insights and action of data." says Martens.
“This turbo-charging reinforces the marketer’s role as the revenue generation machine for business; increases the scale and velocity of analytics, insights and AI-led innovation and boosts focus on cyber security, storage and the ethics of data in business."
ADMA, IAPA, DGA and D+TC combined have more than 600 brands as members.
Yohan Ramasundara, the president of ACS, believes the joining of the associations will enable ACS to move closer to achieving its vision.
“We want to build a world-class Australian ICT sector and build capability within businesses and organisations to enhance the effective and innovative adoption of technology - whether that’s in the marketing, analytics, digital or governance area," says said Ramasundara.
“Today, data and technology-driven solutions are paramount to business and customer success – and the best solutions come about when sectors work together to deliver improved customer outcomes.
“Together, we will now be able to leverage best practice and insights from each of the associations to drive data-driven industries forward - particularly through a more collaborative CMO – CIO/CDO relationship.
“Through these associations, we can also strengthen what we offer to our members through globally renowned education and events and specialist expertise in governance, data-driven marketing and analytics."
Martens at ADMA says it is business as usual.
“We have our AC&E Awards and AMY Awards celebrations and IAPA Advancing Analytics Conference coming up in October and our education curriculum, ADMA IQ, continues to build with new courses on offer every week," she says.
“As part of our regulatory support, we are also very focused on ensuring we are capturing industry sentiment and providing an industry perspective in the ongoing ACCC DPI inquiry."
In the coming months, ADMA, IAPA, DGA and D+TC will join ACS at its headquarters in Barangaroo.
“We are very excited to work with the associations to broaden our own skillset and in turn, share our own expertise in ICT. We believe, by joining with these associations, we will be able to deliver some incredible benefits to members of each organisation,” says Ramasundara.
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