Adidas is set to launch its biggest global marketing campaign tomorrow (March 16) with the unveiling of a new star-studded brand campaign.
The campaign will feature a number of Adidas' brand ambassadors including footballers David Beckham and Lionel Messi, singer Katy Perry and NBA player Derrick Rose, and will promote Adidas sub-brands Sport Peformance, Adidas Originals and Adidas Sport all in the one campaign.
Adidas said the global campaign, which was created by Canadian agency Sid Lee, is "the most diverse and all-encompassing glimpse into the brand ever".
The campaign is centered around the message that when you love your game, whatever the game, you put your all into it and it shows the ambassadors in their prospective professional environments.
It includes a 30 second and 60 second TVC, which will be aired on TV and in cinemas, as well as an extended two minute online version and via activity on Facebook and YouTube.
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