Ad spend jumps 3.8% in November

Rosie Baker
By Rosie Baker | 17 December 2014

Cinema, digital and outdoor helped drive growth in ad spend in November, with overall agency bookings increasing 3.8% compared with the same month the previous year, according to the latest SMI figures.

The total ad bookings via all major agency groups reached $757 million in November. The rise follows a 3% decline in October.

Cinema ad spend increased 22% year-on-year, with bookings reaching $6.1m

Total digital bookings increased 12.7% to reach $148.6m. There was a 65% rise in social networking – the biggest increase across any channel. Mobile also saw a 38% bump while bookings to ad networks fell 16.5%.

Total spend on TV fell marginally, down 0.3% year on year to $352.5m with the biggest slump in subscription TV down 5.1%. Metro TV saw a marginal increase of 0.2%.

Bookings made through agencies for outdoor ads increased 37.1% to reach $89m.

Radio continued to rise, increasing 7.1% overall to make $52.5m, driven by regional stations, which increased 18.7% to reach $8.3m.

Newspapers and magazines continued their downward trajectory, with bookings for newspaper ads down 12.2% total, falling to $75m. Metropolitan newspapers saw the biggest decline falling 14.8% while the regional press held up slightly better falling 4.3%.

Newspaper magazines were down 26%, while consumer mags fell 5.4% Trade magazine bookings fell 5.9% overall.

Overall, the magazine segment dropped 10.5% to $27.5m.

For more news:

TV's ad pool to be raided: online video to quadruple
Warc predicts ad spend to grow 4.8% in 2015
News.com.au takes top spot in the Nielsen Online Ratings

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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

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