Cinema, digital and outdoor helped drive growth in ad spend in November, with overall agency bookings increasing 3.8% compared with the same month the previous year, according to the latest SMI figures.
The total ad bookings via all major agency groups reached $757 million in November. The rise follows a 3% decline in October.
Cinema ad spend increased 22% year-on-year, with bookings reaching $6.1m
Total digital bookings increased 12.7% to reach $148.6m. There was a 65% rise in social networking – the biggest increase across any channel. Mobile also saw a 38% bump while bookings to ad networks fell 16.5%.
Total spend on TV fell marginally, down 0.3% year on year to $352.5m with the biggest slump in subscription TV down 5.1%. Metro TV saw a marginal increase of 0.2%.
Bookings made through agencies for outdoor ads increased 37.1% to reach $89m.
Radio continued to rise, increasing 7.1% overall to make $52.5m, driven by regional stations, which increased 18.7% to reach $8.3m.
Newspapers and magazines continued their downward trajectory, with bookings for newspaper ads down 12.2% total, falling to $75m. Metropolitan newspapers saw the biggest decline falling 14.8% while the regional press held up slightly better falling 4.3%.
Newspaper magazines were down 26%, while consumer mags fell 5.4% Trade magazine bookings fell 5.9% overall.
Overall, the magazine segment dropped 10.5% to $27.5m.
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