ACM's free magazine for Sydney's northern beaches has launched

Paige Murphy
By Paige Murphy | 8 October 2020
 

Australian Community Media (ACM) has launched a free magazine for Sydney's northern beaches.

The Northern Beaches Review's first edition, featuring local and world surfing champion Layne Beachley, was out today with 65,000 copies letterbox-dropped across the Northern Beaches local government area.

It will be distributed to all local homes and businesses every Thursday.

Website content, including local and national news and lifestyle features, will also be availble for free.

The content will also live on Facebook, Instagram and Twitter.

ACM announced the move last month, appointing Kate Cox as editor.

Cox says readers of the Northern Beaches Review will discover local news, engaging stories about people and events in the area, a "smorgasbord" of lifestyle content and a section devoted to real estate.

"Every local community needs a voice, something immersive to lean back with over their morning coffee or ferry ride to work and the northern beaches has been without a local paper for most of this year," says Cox.

"We are fixing this. This is such a beautiful, engaged and interesting community and we are already seeing locals really embrace what we are doing. They're following us on social and sending us story tips. Even the NSW Premier - who has lots of family in the area - reached out to offer her support."

ACM chief revenue officer Tony Kendall says the glossy magazine would not only keep the community informed and connected, it would be a valuable platform for businesses to talk directly to their audiences.

Northern Beaches Review will join ACM's digital network of 135 websites across the country and have the support of the company's large sales force and team of more than 600 journalists.

The initiatives are part of Antony Catalano's bold expansion of his ACM regional publishing group into the metro market and also mark a new print relationship between ACM and established digital property platform, realestateview.com.au which Catalano has a stake in.

Catalano, who took control of the ACM group of 170 mostly regional and rural news titles last year, is a key shareholder in realestateview.com.au.

He has plans to not only build Australia's biggest regional media business but to do so alongside a comprehensive digital property marketing strategy.

ACM reaches an audience of more than 7.7 million viewers a month.

The group includes 14 daily titles including the Canberra Times, Newcastle Herald, Border Mail and Launceston Examiner as well as leading agricultural mastheads such as The Land and Queensland Country Life.

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